SWOT Analysis Archives - Marketing Ark

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Concentrated Marketing

In this process of marketing strategy the company make efforts to design a product for a specific set of consumers. Concentrated marketing works effectively for companies with limited resources. It enables them to define a small group of target audience and make the most effective and competitive product, which will cater the need of that […]

Start Up, Startup or start-up? Which of the spelling is correct and why?

Which is correct: startup, start up or start-up? Startup is a word that is corrected to Start-up in most of the writing script. It originated from the word “Start up” in 1550 which is originally a verb later it is as a (startup) noun in the Vernacular. It is much more like a Teenager or […]

What is Competitive Parity and its Key Advantages in Marketing

There are various types of strategies companies use to determine their budgeting for marketing and promotional activities. Today we will study about the definition of the Competitive parity after that we dive into the difference between competitive parity and competitive advantage then atlast we will discuss key advantages of competitive parity. What is Competitive Parity? […]