SWOT Analysis Archives - Marketing Ark

SWOT Analysis of McDonald’s

10.21.2019 by Karandeep Singh //

Today we will discuss about the McDonald’s swot analysis, we will take a look at strengths, weaknesses, opportunities, and threats of the world’s largest fast food chain brand. About Mcdonald’s Mcdonald’s is serving the best burgers to americans’ since 1940’s. Founded by Richard and Maurice McDonald’s in a city located riverside-San Bernardino, California. They kicked […]

What is Competitive Parity and its Key Advantages in Marketing

There are various types of strategies companies use to determine their budgeting for marketing and promotional activities. Today we will study about the definition of the Competitive parity after that we dive into the difference between competitive parity and competitive advantage then atlast we will discuss key advantages of competitive parity. What is Competitive Parity? […]

Start Up, Startup or start-up? Which of the spelling is correct and why?

Which is correct: startup, start up or start-up? Startup is a word that is corrected to Start-up in most of the writing script. It originated from the word “Start up” in 1550 which is originally a verb later it is as a (startup) noun in the Vernacular. It is much more like a Teenager or […]

Concentrated Marketing

In this process of marketing strategy the company make efforts to design a product for a specific set of consumers. Concentrated marketing works effectively for companies with limited resources. It enables them to define a small group of target audience and make the most effective and competitive product, which will cater the need of that […]

Shotgun Approach in Marketing

If we look at the marketing techniques to target users, we can classify them into two basic techniques. First one is “Shotgun Approach” and the second one is “Rifle Approach”. Both are used by companies to get the attention of customers and make their business stand out from other competitors. While making a brand, it […]