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Shotgun Approach in Marketing

November 2, 2019 By Karandeep Singh Leave a Comment

Shotgun Approach in Marketing

If we look at the marketing techniques to target users, we can classify them into two basic techniques. First one is “Shotgun Approach” and the second one is “Rifle Approach”. Both are used by companies to get the attention of customers and make their business stand out from other competitors. While … [Read more...]

Filed Under: Strategy

Concentrated Marketing

October 9, 2019 By Karandeep Singh Leave a Comment

Concentrated Marketing

In this process of marketing strategy the company make efforts to design a product for a specific set of consumers. Concentrated marketing works effectively for companies with limited resources. It enables them to define a small group of target audience and make the most effective and competitive … [Read more...]

Filed Under: Strategy

Competitive Parity and its Key Advantages in Marketing

September 24, 2019 By Karandeep Singh Leave a Comment

Competitive Parity and its Key Advantages in Marketing

There are various types of strategies companies use to determine their budgeting for marketing and promotional activities. Today we will study about the definition of the Competitive parity after that we dive into the difference between competitive parity and competitive advantage then atlast we … [Read more...]

Filed Under: Strategy

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