Lego is one of the most valuable brands for play materials, headquarters in Billund, Denmark. The story started from a carpenter workshop, where Ole Kirk Kristiansen started making wood toys in 1932. From there on they have never looked back, guided by the company spirit: "Only the best is good … [Read more...]

If we look at the marketing techniques to target users, we can classify them into two basic techniques. First one is “Shotgun Approach” and the second one is “Rifle Approach”. Both are used by companies to get the attention of customers and make their business stand out from other competitors. While … [Read more...]

In this process of marketing strategy the company make efforts to design a product for a specific set of consumers. Concentrated marketing works effectively for companies with limited resources. It enables them to define a small group of target audience and make the most effective and competitive … [Read more...]